Posts Tagged ‘viral marketing campaign’
Impact of Viral Marketing Strategy
Viral Marketing as a strategy to attract attention and create excitement has proliferated to become a growing trend as usual. But beyond its foundation as a publicity comes a new look associated with this type of action that could lead to unexpected side effects.
Internet has certainly been an “average driver” ideal for the propagation of such campaigns, viral messages and actions have sometimes gone from the anticipation and excitement to the alarm and even become a real “concern” temporary. We say temporary because eventually discover their always, the real objectives and goals of them. But until then, its effects remain the “chaos” in the form of a “viral transmission,” which sometimes spreads rapidly and unstoppable.
The fundamental objective to cause excitement certainly requires that the viral message meets certain indispensable elements. Including those aspects that lead to awakening our true interest and attracted all kinds of feelings into a false echo or unusual event or expectant.
They are not written or defined the moral boundaries or limits that should not be exceeded when trying to build this great expectation by using the viral marketing. But sometimes generated effects have caused real panic-induced psychosis and with messages and actions that have stood the true reality directly attacking the collective consciousness.
The first evidence of this dates back to the year 1938 when Orson Wells radio broadcast by the news of a supposed alien invasion, which actually corresponded to the narration of an adaptation of The War of the Worlds, which caused a real panic among more one million people.
Decades later, a November 17, 2009 a similar case occurred in Italy after the disclosure by some means the appearance of a UFO over the town of Cagliari, causing panic among more than 2,000 people and more curious, detected more than 70 cases of people who claimed to have witnessed that “absent event” that finally correspondent an aggressive viral marketing campaign.
Similarly, jumped to the forefront of the news media the testimony of a boat from Galicia who managed the filming of a supposed UFO at sea. The video certainly generated quite a stir and expectation due in part to its spread as a real event that was eventually denied, explaining its intricacies and production.
The formulas to generate such effects are multiple and not confined to the mere dissemination of radio messages or video recordings. In the U.S., last year 2009, the responsibility for promoting the film “District 9″ viral campaign devised a completely unusual and innovative consisted in the distribution and placement of signs warning of the presence of aliens, claiming the reporting of evidence or suspicion on the part of humans. After this “popular appeal” received over 33,000 calls and over 2,500 messages warning of the presence of such beings.
Before it can recommend only to control your panic and excitement, as many popular magician mentalist said Anthony Blake, “Remember … do not give him more laps, all they have seen, has been the product of his imagination