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Posts Tagged ‘soviet union’

Creating innovative  ideas to improve the quality of life of the world is the north that has guided many people since the world began. Some because their innate curiosity demands answers explaining their environment and others because they need to “invent” to create a business or to stay within it. The need seems to be the mother of invention, no more no less.

Now a book by Brazilian authors, of early onset and commented upon by the business magazine Epoca, explains that the process of innovation is limited to a pattern.

According to the authors of Innovatrix, Clemente Nobrega and Adriano Lima, our species did not evolve to be more original but having a system to put into our nervous system all the things that could affect the survival of the species.

An example: the atavistic fear of snakes, fire, the elements of nature, created fables type not put your hand in the fire because you’re going to burn, stay away from wild animals because you can eat and watch out for weather because you can wipe.

The authors were motivated to write this book because recent research has uncovered that in the former Soviet Union, many scientists who were dedicated to investigate the mechanisms that the man was to develop an innovation.

One of the most outstanding was a Russian scientist named Genrich Altshuller, who was obsessed from the forties, to discover the operation of innovative minds.

Analyzed thousands of patents wondering if he follows a pattern or innovative discoveries are purely random. Altshuller, examined, cataloged and organized the information based on their research so that identified the inventive principle of each innovation or invention.

He discovered that the creation of ideas can be framed within a few principles. Unfortunately for the Soviet Union Comrade went to a Gulag by order of Comrade Stalin.

Altshuller advantage situation to improve their research by other scientists helped exiles like. The result was the Theory for solving inventive problems.

Theory that became the West with the collapse of the Soviet Union. Thanks to the collaboration of former students and colleagues Triz began to attract attention of specialists in art and is widely used today by companies like GE, Boeing, Siemens ….

The central axis of Altshuller’s theory is the elimination of technical contradictions, like: I want a faster car but with low fuel consumption. Eliminate the contradiction is the basic principle of innovation and the Russian scientist discovered the principles to follow to remove it.

Innovate is to remove technical contradictions: neither more nor less. On that basis, or based on TRIZ, the authors develop the idea in the book that the key to innovation in business is to remove the contradictions that limit or prevent the generation of new wealth of organizations.

Only just think of any innovations that you know: the personal computer, Cirque do Soleil, the iPod, the low cost airlines, Google. All of them removed a contradiction that was established in the secular way of doing things.

The book explains about the rules governing innovation and gives examples of its application. More interesting, valuable.