Business Information

Posts Tagged ‘social networks’

Despite the recommendation, and direct their own or “experiments” and others have a strong influence on purchasing decisions of customers and consumers in small and medium businesses, blogs and forums also play an important role.

Among the most influential factors when deciding to buy the first recommendations from friends, relatives or close acquaintances, followed by blogs and online forums.

In the various channels and media, social networks and forums to share shopping experiences, they have an influence on confidence.

With the advent of the Internet, generating a constant and greater participation of users in terms of information and opinion. This allows consumers to have more knowledge before making a purchase and do so wisely.

Social networks allow businesses to interact with their customers, but not only help employees to respond more quickly, so even when they involve the loss of productive time is necessary in business, according to Gartner .

David Mario Smith, research analyst at Gartner, said that social media is having a huge impact on business, then, although it started as part of personal entertainment, the employee is being used to work and hope to have the same communication functions within your organization, because “that’s what is happening with instant messaging, used as a business solution and is now part of the business communications platforms, “he notes.

But the development of the media industry has been slowed because many employers are not convinced of the benefits they bring, they are considered distracter and decided to ban them, not realizing that although employees remain connected through their own devices, and even used for commercial advantage.

Smith explains that the fear of lost productivity is not unfounded, because even if he accepts that people will be able to enter their personal profiles, will also use this method as a working tool, “is the same the phone, you must call to work, but you talk to your mother. “

Analysts of the solution to this problem are to create a separate access profiles so that only certain personnel have access.

Like last year, this year, we also present a list that we believe are the key consumer trends for the 2011. Given these trends, we are, our products or services to the tastes, preferences and consumer behavior, to allow these trends to the file. But we also allow opportunities for us benefits from these preferences and behaviors that should help identify.

Recommendations via social Network

This year, the increased use of social networks like Facebook and Twitter, but also a greater impact of the recommendations that companies, products or services on these media. It is expected that users of these social networks to make recommendations following companies, brands, products or services are used, and at the same time, other users pay more attention and more confidence in these recommendations.

Looking for advice or opinions on the Internet

Another trend for 2011 is that people increasingly go online to find a company, product or service in particular for research, where to find a product or service, compare that to obtain information about a company, etc. Compare this regard not only the importance of social networks, but also a website for comments or opinions about a company, product or service, price and products, and even offer special discounts on products bid others tender.

Smartphones with Internet access

expected for this access, 2011, increased use of so-called smart phones (smartphones) on the Internet. The proof is the importance of companies like Apple and Google take this unit. The growing use of smart phones to access the Internet, does not mean that consumers no longer use their desktop or laptop, but every time there is a greater preference for these are, for example, address the opinion of a company on a product to view and compare prices, etc.

Search Healthy Living

A trend that was last year, but copper is planned for the force in 2011, is seeking a healthy lifestyle. Consumers are increasingly aware that it is necessary to lead healthy lives, and therefore more sports, eat more practical exercises are quite good, are increasingly concerned with making good eating habits and even more often disciplines such as meditation or yoga.

Environmentally

In addition, another trend that is repeated and it expects to pay more strength this year 2011, the interest of protecting the environment. Consumers are increasingly aware of the importance of protecting the environment and the products increasingly prefer to see organic recycling more, and to evaluate more companies that endanger the environment and use more so-called “green technologies.”

Social networks are growing much, many think they are at their peak, but I think it is sufficient to address this issue, that Facebook is nearly half a million visitors Twitter is estimated to continue 100 million this year, reaching grow with the passage as a multiplier effect is almost exaggerated, as are strategic partners in growth media as a provider of widgets, videos, cloud services. And it is the dynamic development of their system (more settings and privacy) to optimize and even more attractive to the eye and the taste of those who … The company, which has already studied the social networks for some time and are Marketing to implement all its structures to take advantage of their aggressive best …

But it is only used for social networks? … Then, they react … It is also used to capture and find the right profile for future employees to their company and learn more about them and with them in other facets of life and may come with the right profile and precise. And your opinion about comments and conversations know unidirectional. This, according to a survey of views and find out what really happened and do a search.