Posts Tagged ‘neuromarketing’
The Basic Concept of Neuromarketing
Nestor Braidot been studied more to take lightly what he writes. Know who has studied that does not mean much to write to someone to write something interesting and relevant, but in this case if it is not only because it is based on research results, but because it also makes it very clear. This PDF on Neuromarketing is a comprehensive introduction and very well documented on this subject that is revolutionizing marketing, advertising and sales pitch.
This would be a dream come true that many business leaders, officials of graphic information, and web design, responsible marketing and environmental people to read it carefully. But experience has shown that traders are those who come to this type of information and not those who need it, we must be patient.
The practice of advertising campaigns is loaded with myths and prejudices. The beauty, the predominance of the image, artistic, elegant, smart, formal, are ideas that need to be revised in the light that this discipline is the sending of this professional field.
Today, we must understand the importance of meta-cognition, the role of serotonin, biofeedback neurocomunication our minds stormy relationship between reason and emotion, to do our jobs better.
His reading is simple, free and enlightening. If you want to improve their working life, try to spread it, maybe one day we make an end to so many prejudices.