Posts Tagged ‘commercial success’
Volkswagen Advertising on Social Networks
Volkswagen is now the company is released to produce an online campaign based on social networks to promote its Polo model, designed to entertain and advertise through the network with two guys who have experiences in Spain.
The company armed players, two video cameras and online social networking accounts, a blog and I look forward to making noise in the style of social networks.
The campaign of the idea that these young men have created a list of “25 things to do before 25″
The story is that Angel and Raul, the protagonists, Cocoylola.com met by the last campaign of the New Polo, where two young girls in search of support for any new car. Thus, the sharing of experiences have become inseparable.
After this experience, these kids realized that we had to return to reality . They had both finished the race and soon enter the job market touched , stabilized, absorbed in routine and into adulthood, but they made a list to reach this market, however, decide to leave his 24 years on the road trying to do everything you dreamed of his life short and dependent on their parents before giving a kick in the ass and send them to work.
Volksagen decide to offer them the possibility that two guys who could be a symbol of this generation, and supports them so they know the world, creating a strategy that will probably a lot of commercial success, but that does not promote much productivity or commitment in working within a high productivity in human life.
In the list, there are activities and price range that ultimately do not appear to be more mature to take: Swimming with sharks, hook with 13 girls on a night on TV, going out to party with a celebrity.
Well, it’s advertising; we can not expect a company to sell well in agreement with its market to guide the world towards more constructive activities, without losing the fun.