Posts Tagged ‘business plan marketing strategy’
Implementation of Business Planning Strategies to Achieve the Vision
Many years ago understood that strategic planning as a road map that companies and institutions could develop and implement rigidly to achieve its vision has been questioned. I remember perfectly well that we did of Henry Mintzberg in his “Rise and Fall of Strategic Planning” (1994) when he explained that it was all a bit trickier to do a SWOT, issue a mission and deployment strategies.
The dialogue with the changing environment going to be a critical variable in strategic planning incorporating new concepts as emerging strategies. It has rained a lot and Mintzberg’s book maintains interest.
Strategic planning continues to be challenged classical and new questions will rain down from three different perspectives: the changing context, the emergence of innovation as a competitive basis and the priority talent.
Xavier Ferrer in his thesis on innovation seriously questions the validity of the classical strategic planning, arguing that the competitive bases to survive in mature markets are more able to innovate in the ability to plan rigidly. Ferras sensational, we review the history of management and innovation stands as a post-strategic planning.
In addition, discussions have talent shows again the importance that some organizations have historically given the talent over the strategy with an argument could be summarized as: “hire the best and you know what to do at all time.” This would apply to institutions like the University of Cambridge who follows this maxim for centuries and has not gone wrong. Read the rest of this entry »