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Say you have an idea. Among these innovations, which may be revolutionary, change the paradigm of anything forever … or simply an idea that is new, fresh and could be transformed into a good deal. This idea will be the basis of a business if you put enough effort into it, and insert it into the market. But of course, always going to encounter one thing: funding.

With innovation often happens that there are no institutions wishing to invest in a gamble which may even seem a little naive, because it breaks the mold, or worse, is not necessarily a good thing to business.

But why it is called venture capital, which, as its name implies a capital investment for the launch, early development or expansion of a business is risky in financial terms.

It’s kind of vote of confidence by the institution that provides money in the form of loan, lease or may be non-refundable, depending on who or which made the capital.

For investors in this type of capital is not a bad deal, because in case of not being “would not be so terrible, because she gave money to a company that has a high percentage of results positive over time.

Benefits

The biggest advantage of this type of capital is a direct benefit to SMEs, because the investor wants his money is in safe hands “is contractor support, which allows the positioning of the company, the task n would not have been easy to take solo, “said Eva Soto.

If “the expectations are appropriate and the business plan shows that the yield will be ensured by any means, then innovation is encouraged and Development”, which translates into a good opportunity for entrepreneurs, he adds.

How do I Access it?

The options of venture capital are sufficient. Based on state institutions that offer as CORFO and SERCOTEC, through seed capital, incubators, innovation alternatives Regional Development Fund.

In addition, a group of investors called angels, who help many companies with innovative ideas of business.

Today, excessive competition is one of the main problems that faces any company.

The constantly increasing competition for all companies, even companies that started operations with little competition, soon threatened by the emergence of new competitors (especially if the first companies to begin to succeed) that will make every effort to snatch a share of its market.

Competition is increasing, and if companies do not take the necessary steps to address it, is likely to be overtaken by it, and even lose much of its market.

Here below the main ways to address legitimate competition:

Analyze competition

One way to cope is to analyze the competition, which means knowing it well, collect and analyze this important information, be aware of what you do, try to anticipate their actions, etc.

For that, we buy their products, make use of its services, visit their premises, analyze their strategies, interviewing his former employees, interviewing clients, etc.

The competitive analysis will allow us to make decisions and design strategies that allow us to compete properly with it, for example, if in our competitive analysis we discovered that one of its weaknesses are its high costs and therefore its inability to keep prices low, we can choose to reduce our prices.

Reduce prices

A common way to cope with the competition is lowering prices below the price of it.

This practice can be a good way to compete, however, we must be careful as it involves reducing our profit margin and it is also likely that competition also decide to reduce their prices.

Before using this practice, we must ensure that we are able to reduce our costs without sacrificing the quality of our products, and that the price reduction is a strategy that competition can hardly be imitated.

Still, before reducing our prices to meet competition, it is preferable to use other practices or strategies, such as the search for differentiation, innovation, or improving customer service.

Differentiate from competitors

Another way to deal with competition through differentiation,  by offering a product or service that has different characteristics that make other products or services from the competition.

But to compete not enough to offer something different, but must also be unique, novel, innovative, something that is difficult to copy by competitors, something that allows us to distinguish ourselves from it, and is the reason why consumers choose us to us before her.

For example, we differentiate ourselves in the design of our products, customer care, in providing extra services, the speed of our attention, to offer a personalized service, etc. Read the rest of this entry »

How to find the passion to start a productive business? we often read or hear this seems unusual. Find your passion, do what you really love and money began to flow as if by magic. But few people ignore this kind of advice or warning.

Many choose to start a business, eager to make a change in his life, and ended up embarking on adventures that have ended in total failure by the mere fact of being unprepared for or do not like the activity where money and effort invested.

People who can not balance your checkbook ends tucked into a business to lend money, others who enter the world of games and did not even like video games.

Most businesses like automatons weapon and that they have to and not because they truly are committed to heart with them.

All these ventures end in a complete failure and people blame half the world, but few understand that the cause lies mainly in the ignorance of themselves.

There in lies the crux of the matter, so the valid question is how to know which is exactly what we like, let us do what we want and be productive.

Finding a method that would allow us to determine the answers, I found this which I found the sea of interesting and practical. Here is the exercise that will help you identify where to focus: Make three lists.

In the first write all the things you do well and where it is considered an expert. Whether it is an activity where he obtained an academic degree or not.

In the second list, write down all the things you enjoy (hobbies, interests, games, TV shows, etc..) And the third and final type of things that give life a sense of purpose and meaning.

At the end you will see that as if by magic, find common elements in the three lists. There you will discover what your true passion in this lifetime.

Try and be amazed with the results. Have a nice day.

If you are considering to set up your own business at home, then this article is for you. In general, we are constrained by fear of failure to start a business. Where do you start if you want to earn money online? What are the steps you need to take to start your own business internet home based and be successful? …

1) Determining Destination

Why do you want to start an online business? Do you want the business to eventually replace your job’s salary, do you just want to earn some extra cash, or you want to buy a new home or car? Write down all the reasons and objects that you want to achieve with your internet based business. It is important that you focus on these goals all the time – they will keep you motivated and focused. Depending on what you enjoy, decide on the internet home based business model that suits you. There are so many options, and that is a different topic that warrants an article to cover just that.

2) Choose a Domain Name.

Having an internet home based business means that you will need to create some presence on the Internet. To do this, you will need a website. Select an appropriate domain name and get it registered. It is essential for you to note that your domain must reflect your internet home based business. This will help you in the long term with your visibility on search words. Ideally, your domain must have your internet home based business’ key words. Read the rest of this entry »