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Marketing need not become a nightmare for businesses, and the Marketing Plan need not be a headache, it is a guiding tool to help achieve the goals it sets an organization, and any plan of action, in any activity, is and should be simple.  The thing with marketing is that it has (have) too complicated, unnecessarily, as if he were playing to win the course at the university, in other words, make it very academic rather than practical way to work it, straightforward, simple, and, most importantly, obvious.

If a marketing plan consists of 30 or more pages, is impressive, what is more, much more effective, if only the one page! Furthermore, well, you can “paste” on a billboard and make it a document you are remembering every day for all who make up the organization.

To make it, there are many guides not only born of the Academy but there are so many books, marketing and marketing plans. Most, if not all, are a series of questionnaires that would be taken “all the time in the world” to respond, and all they do is make it ineffective, ineffective, and a temporary paralysis, while designing and while it is implemented.

Therefore, primarily, over 95% of marketing plans not only have not worked and generated the results that they are determined, but before the first review or control action, and had to be modified for reasons as what the competition, changes in technology, changes in behavior, and more. The most effective are those that are developed in a participatory manner, simple, without much complication, simple and brief. So we say should be one page, and say well, be governed by the business plan, sticking to the philosophy of the organization.

But you must always reinforce that is a guide, a guidance document, because it is making an analogy, the director of the orchestra, thus indicating that is responsible for state, address, not to design or order the execution of activities seeking to obtain and maintain the customers. Also, remember to keep it short and understandable by all who are part of the organization, that is clear and also viable. As stated by Jay Conrad Levinson, requires no more than an hour for processing, if the marketing person knows what he does and where it is.

Among the many benefits from a good marketing plan, we can remember that generates an appropriate addressing,  clearly define what they call strategic direction, and a coherent development activities. Creates and maintains a high motivational state, necessary for achieving the goals, while making development more participatory activities, creative and therefore effective, promoting the integration of those who make the organization. Read the rest of this entry »

The sales function within a company is limiting. You are obliged to schedules, cost justifications, etc.. You sell one type of product, or at least that the products of one company. Your salary is usually capped. So many reasons why many business to become self-employed as sales representatives.

In comparison, be independent sales representative is a flexible working. You are independent, you determine your schedule, you can work from home, your salary is not capped, and you can sell the products of several companies.

Note however, that independence is not for everyone. Be sure of your choice when you start as a sales representative. You must have the entrepreneurial profile.

Where to start? Find products to represent.

The first step is to find products that you may represent. There are different ways of looking for companies to represent.

RepGlobal offers an effective solution. You can search directly from the product lines to represent. You can also submit your profile on our site to be contacted by companies looking for sales representatives. We recommend that you create your profile carefully. It is the showcase of your knowledge; it reflects your skills in your field.

You can also seek advice from chambers of commerce and industry. They usually have good information.

Another solution is to go to trade shows and conferences specific to the industry you want to represent. This solution assumes that you already have an idea of ??the industry you want to represent.

Create Legal Structure

Once you have found a company to represent several spots awaits you. You must first either register as self-employed or create your company to put you in accordance with the laws of the country where you do your business.

In France, the self must register for the special register of commercial agents in the court of commerce. If you want to practice as a society, you must also register in the register of commerce and companies with your Chamber of Commerce and Industry.

Finding Customers

Then you need to find clients, companies or individuals to whom you can sell the products of the company you represent. The real work of sales and marketing begins. But what is more rewarding than to conclude its first sale!

Successful companies are characterized by focusing on the client, their expectations and needs, which is why the sales approach more useful and effective is one in which she seeks to share benefits between customers and vendors, the where there are no winners and losers, which is achieved through effective communication …

How can we develop good communication with our customers and how power and establish a relationship that goes beyond a single business? What can we do to develop a relationship that allows us to turn them into loyal repeat?

The first and most important thing to understand about this is that our personality greatly affects our relationship with our customers and, in general, determined by people they do business. No matter the level of professionalism that we have as sellers, or to have the vendor that we present a product, if we are the customers, the fact is that we prefer to do business with these people with whom you feel good with which we are listening, or simply, with whom we have succeeded in developing a good relationship.

When we make this connection with our clients, we create a sense of confidence, and it is known that people generally gravitate towards people you trust. If your skills to make that connection with others are poor, people will probably avoid it.

To create this atmosphere is the responsibility of the seller, and that is one of the factors that separate the average seller star. One of our main goals when we are faced with potential customers is just beginning to feel comfortable with us and feel free to place your trust in us.

The sales process can be divided into two stages, which are what ultimately determine how we will go in our relationship with the client. The first step is to sell our services to individuals, and make connections with our customers, thus facilitating the second stage of the sale of our product or service.

Provide our services, or sell the customer the idea that we are the best person to do business, is a process that may take a few seconds, minutes, hours, days or years. This connection is like a bridge that will help your client find meaning and intent in his actions. Of course, we do not want this stage indefinitely. However, some sellers are trying to find an immediate reconciliation or simply skip this step and never reach their customers to create confidence for them to take a favorable decision.

What matters is not how long it takes that first step, it is important to understand that if we sell our services successfully; not only selling the product is much easier to achieve, but we may have captured a customer for life. On the other hand, if we fail the first sale, unless we create that connection, the proximity to our customers, no matter how we know our product because its sale will be extremely difficult.

If you do not receive this connection, it means that you have not found the appropriate method to communicate with the client. He has not found a way to help identify and work with you.

In any commercial or one of the most important factors to consider are the products or services meet customer expectations and customer satisfaction so.

Keep in mind that the customer is one who buys their products and services and over again. Rest assured that if meets or exceeds customer satisfaction get it for a long time if not for life.

Another important factor that should satisfy your customers is the reputation of your company or business that will bring more customers that already have.

Is particularly effective when their products or services to solve your problem or need, the better, but not enough, you need a relationship with them so they feel valued and therefore obtain their loyalty as repeat customers.

To achieve customer satisfaction, needs to show sincerity in their concerns so they feel important and appreciated by your company when a customer feels or has a concern should respond and resolve the issue as soon as possible.

For that, you can define in advance how to solve problems in the company by creating strategies for customer service; with what you can anticipate problems that may arise and how to solve.